IAGTO Awards 2024: recognising the best in European golf tourism

The 24th edition of the exclusive annual IAGTO Awards, focusing on the European and African sectors, was recently announced at the IAGTO European Convention (IEC) in Malaga, Spain. These prestigious distinctions, determined by the votes of the International Association of Golf Tour Operators (IAGTO) members, honour the exceptional service provided by golf courses, resorts, inbound operators, and golf destinations over the past Year. The 2024 recipients, including Madrid, Cadiz, La Cala Resort, and Dom Pedro Vilamoura Golf, come from Spain, Morocco, Northern Ireland, Bulgaria, Portugal, Greece, and Scotland.

During the Opening Address of the IEC, Peter Walton, Chief Executive of IAGTO, proudly announced the ten winners of these highly esteemed awards. Walton stated, “Golf tour operators responsible for 90% of all international golf tourism organised travel have once again focused worldwide attention on a handful of suppliers and destinations that delivered the best possible experience to their golf travelling clients over the past 12 months.” This global recognition underscores the influence and reach of the IAGTO Awards.

Madrid, Golf Destination of the Year European (City).

The Asia Pacific Awards were revealed in March, and the awards for North America, Latin America, and the Caribbean will be announced in June.

For over three decades, Tee Times Golf Agency has been a key player in offering the best golf and tourism packages for those seeking exceptional Portugal and Spain golf holidays. As a long-standing partner of IAGTO, Tee Times has played an active role in promoting golf tourism, contributing significantly to the industry.

La Cala Resort, Golf Resort of the Year for Spain.

IAGTO Awards winners of the year

We are thrilled to acknowledge this Year’s award winners, who are among our premier golf destinations: Madrid, as European City Golf Destination of the Year, known for its world-class golf courses and vibrant city life; Cadiz, as Southern European Golf Destination of the Year, renowned for its stunning coastal views and challenging golf courses; La Cala Resort, as Golf Resort of the Year for Spain, offering a unique combination of luxury and natural beauty; and Dom Pedro Vilamoura Golf, as Golf Resort of the Year for Portugal, a golfer’s paradise with its championship courses and top-notch facilities.

Dom Pedro Vilamoura Golf, Resort of the Year for Portugal.

Cádiz, Golf Destination of the Year for Central & Southern Europe.

Tee Times Golf Agency extends its congratulations to all the winners of the IAGTO Awards 2024 and expresses its sincere gratitude for their continued collaboration. We look forward to our ongoing partnership in providing outstanding services for golf enthusiasts worldwide.

Photos by: © IAGTO – Peter Ellegard

Associação Portuguesa de Greenkeepers: Tiago Piano elected president

The Associação Portuguesa de Greenkeepers (APG) has announced its new leadership for the next four years. Leading the team is Tiago Piano, a seasoned professional with a strong background in team management, planning, and budgeting, currently serving as the Golf Course Superintendent at Belas Clube de Campo. Nuno Teixeira will assist him, bringing his expertise as the vice president and Miguel Grosso as the treasurer. This capable team is committed to upholding the APG’s mission of promoting excellence and sustainability in golf course maintenance across Portugal.

Tiago Piano’s appointment as the new president of the Associação Portuguesa de Greenkeepers marks a significant step in the association’s journey. With his extensive experience in managing golf course operations and ensuring high standards of maintenance and sustainability, he is well-equipped to lead the APG in advancing its objectives. These include providing comprehensive technical information, training, and networking opportunities to its members. The Associação Portuguesa de Greenkeepers aims to create a synergistic environment that benefits the golf course maintenance industry by fostering communication among members, sponsors, and partners.

In 2023, Portugal was honoured as the world’s best golf destination, a testament to its greenkeepers’ hard work and dedication. This prestigious recognition highlights the exceptional quality of Portuguese golf courses chosen by golfers from around the globe for their Portugal golf holidays. The award underscores the vital role greenkeepers play in maintaining these world-class courses, ensuring they meet the high standards expected by international visitors.

The Associação Portuguesa de Greenkeepers and sustainability 

One of the APG’s primary focuses is championing sustainability within the golf course maintenance industry. Recognizing the pivotal role of greenkeepers in implementing eco-friendly practices, the APG advocates for efficient water resource management to prevent waste and promote sustainable irrigation systems, particularly in water-scarce areas. Moreover, the association promotes using organic fertilizers and integrated pest management techniques to reduce reliance on harmful chemicals. These initiatives protect local ecosystems and foster biodiversity on golf courses, demonstrating the APG’s commitment to environmental stewardship.

Furthermore, the Associação Portuguesa de Greenkeepers is dedicated to continuously educating its members on sustainable practices. By staying informed about the latest advancements and methodologies, greenkeepers can ensure that golf courses offer a high-quality experience while preserving the environment. This commitment to education and sustainability reflects the APG’s goal of harmonizing sports and environmental stewardship.

The APG’s dedication to excellence is also evident in the achievements of its members on the international stage. Recently, Portuguese greenkeepers represented the association at the prestigious Wells Fargo Championship, one of the eight signature events of the PGA Tour this year. Congratulations to Tiago Lobato and Luís Andrés Pinto for showcasing Portuguese greenkeepers’ high standards and skills at such a prominent event.

Under Tiago Piano’s leadership, the Associação Portuguesa de Greenkeepers is well-positioned to continue promoting sustainable practices and professional excellence in golf course maintenance, ensuring that Portugal remains at the forefront of the golf industry.

British Golf Show: promoting Algarve’s golf attractions

From May 17 to 18, Jorge Diogo, Director of Sales and Marketing at Tee Times Golf Agency, actively participated in the British Golf Show (South 2024) in London. In collaboration with Hilton Vilamoura As Cascatas Golf Resort & Spa, Domes Lake Algarve, Autograph Collection, and Dom Pedro Hotels & Golf Collection, Tee Times Golf Agency showcased the attractions of Vilamoura and the Algarve as premier golf and tourism destinations.

The British Golf Show, organized in collaboration with the Professional Golfers Association (PGA), is a highlight on the golfing fairs calendar. The event, with its interactive elements, such as the opportunity to test skills on the driving range and simulators, was designed to make the audience feel engaged and part of the golfing community. It featured the latest and greatest from leading golf suppliers, emphasizing equipment, technology, and travel.

British Golf Show: a truly inclusive fair

The British Golf Show, a truly inclusive event, caters to everyone, from newcomers and seasoned players to industry professionals and families looking for a fun day out. The event aimed to expand the sport’s reach and draw in a broader audience while supporting the existing golf community, making the audience feel welcome and part of the larger golfing family.

This year, the show was co-located with The Elite Events – London, a distinctive lifestyle exhibition. Visitors enjoyed access to over 150 luxury lifestyle brands and more than 30 on-site experiences, including supercar test drives, helicopter flights, beauty and wellness treatments, and more.

Tee Times Golf Agency used this platform to connect with a diverse audience, promoting Vilamoura and the Algarve’s exceptional golf courses and luxurious accommodations for those looking for Portugal golf holidays. Our presence underscored the region’s status as a top golfing destination, attracting new enthusiasts and seasoned golfers alike.

Looking ahead, the British Golf Show (North 2024) will take place from July 5 to 6, promising another exciting showcase for the golfing world.