Rolex Backs Comporta’s Dunas Course

The Dunas Course at Terras da Comporta, now partnered with Rolex, is already one of Portugal’s most talked-about new golf developments. In March 2025, the course officially announced a partnership with Rolex, joining a select group of golf destinations around the world associated with the iconic Swiss watchmaker.

Set along Portugal’s unspoiled west coast, the Dunas Course has quietly built a reputation for its natural design and strategic character. But this new partnership signals something more: a shift from under-the-radar favourite to international flagship.

Rolex doesn’t attach its name lightly. The brand is known for backing venues with history, ambition, and staying power. So when it aligns with a relatively new course like Dunas, it raises a clear question: is Comporta on the verge of becoming Portugal’s next great golfing destination?

For Portuguese golf, this isn’t just a name-drop, it’s a statement of intent. Comporta is no longer up-and-coming. It has arrived.

What Sets the Dunas Course Apart

Designed by David McLay Kidd, the Dunas Course has made waves for its minimalist approach, routing through natural dunes just south of Lisbon. Unlike many modern layouts, it resists over-shaping or over-polishing. This is a course built for the purist: firm, fast, and visually striking without being flashy.

Its character has already earned comparisons to top-tier links destinations. Now, with Rolex backing, that reputation is likely to expand even further.

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A New Era for Comporta

While the Algarve and Lisbon Coast have long dominated Portugal’s golf tourism, Comporta’s quieter, more refined appeal is carving out a niche of its own. The region has drawn attention from travellers looking for privacy, luxury, and understated beauty. With Rolex now part of the picture, the Dunas Course may well become a flagship for this new model of Portuguese golf travel.

This isn’t just a boost for a single property, it could shift perception of the entire west coast as a high-end golf destination.

Tradition Meets Innovation

The Dunas–Rolex partnership also speaks to a deeper alignment in values. Rolex is synonymous with tradition, precision, and longevity. The Dunas Course, though new, was built with those same principles in mind: a focus on timeless design, strategic play, and long-term environmental harmony.

It’s a pairing that feels less like marketing, and more like philosophy.

Raising the Bar for National Golf Identity

Portugal has long been viewed as a great place to play golf, but this partnership suggests it’s also becoming a great place to shape golf. Courses like Dunas, with international appeal and world-class design, help raise the country’s profile beyond just sunshine and affordability.

It’s about time Portugal was seen not only as a host, but as a benchmark.

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Source: https://golfbusinessnews.com/