Golf, Growth & Great Times: Swinging into New Connections at AGTC in Vietnam

We’re back from the 11th edition of the Asia Golf Tourism Convention (AGTC) in Da Nang, Vietnam, and once again, the International Association of Golf Tour Operators (IAGTO) did not disappoint. From April 2nd to 4th, our CEO & Founder, Carlos Ferreira, and our Director of Sales & Marketing, Jorge Diogo, represented Tee Times Golf Holidays at one of the most important gatherings in the golf tourism world.

AGTC isn’t just about business—it’s about reconnecting with old friends, meeting new partners, and sharing our love for golf with people from across the globe. With more than 450 delegates from 33 countries taking action at the 5-star Sheraton Grand Danang Resort & Convention Center, this year’s event buzzed with ideas, energy, and many exciting future opportunities.

AGTC in Vietnam: A Perfect Location

Da Nang proved to be the perfect host city. Surrounded by breathtaking golf courses—like the award-winning Ba Na Hills Golf Club and the stunning Hoiana Shores—the setting was a reminder of just how much the Asia-Pacific region has to offer. Between pre-scheduled meetings with 150+ tour operators and the AGTC Golf Tournament, there was no shortage of action, both on and off the green.

For over 30 years, we’ve been helping golfers worldwide enjoy unforgettable trips across Portugal, Spain, and beyond. At Tee Times Golf Holidays, we offer top green fees, tailor-made packages, and expert local support that make planning a golf getaway easy and enjoyable.

Events like AGTC help us keep raising the bar. They allow us to share what we do best while staying close to the people and trends shaping the future of golf tourism. Thanks to IAGTO and the incredible city of Da Nang for hosting such a memorable event. We’re already looking forward to the next one!

The Masters and the Spanish Golf Legacy at Augusta

Few tournaments in the world of golf evoke as much emotion and tradition as The Masters at Augusta National Golf Club. This tournament holds a special place in the Spanish golf legacy because of its prestige and the champions who’ve walked its fairways and donned the iconic Green Jacket.

It all began with Seve Ballesteros, who, in 1980, became the first European ever to win The Masters. Just 23 years old, Seve stunned the American crowd with his bold shot-making and unmatched charisma. He’d go on to win again in 1983, forever linking his name with Augusta’s legacy. His victory opened the gates for a new era of European contenders and a golden chapter for the Spanish golf legacy.

José María Olazábal followed in Seve’s footsteps, winning not once but twice, in 1994 and 1999. Quiet and precise, Olazábal was a master of Augusta’s undulating greens. His 1999 comeback win after a career-threatening injury remains one of the most emotional stories in Masters history. Many recall the embrace between him and his caddie at the 18th—pure magic.

The Unstoppable Spanish Golf Legacy

Then came Sergio García, whose dramatic playoff win in 2017 brought tears to the eyes of golf fans worldwide. After 73 attempts at majors without a win, Sergio broke through at Augusta on what would’ve been Seve’s 60th birthday. The tribute was unspoken but profound. That year, the Green Jacket was more than a trophy; it symbolised perseverance and destiny.

Jon Rahm‘s 2023 win was dominant (the last by a Spaniard) and remains a firm favourite this year. García will join him, still hungry and always dangerous at Augusta, Olazábal, playing both as past champions, and Jose Luis Ballester, who won the last U.S. Amateur.

Augusta is always full of surprises, and Spaniards again take centre stage. The Spanish golf legacy Seve started more than four decades ago is alive and well, and this week, all eyes will be on the azaleas—and García, Olazábal, Rahm and Ballester chasing history.

Photo: Live About.

Where Golf and Business Meet: Corporate Retreats in Portugal

Portugal isn’t just a dream destination for vacationers—it’s also one of Europe’s top spots for mixing golf and business with fun on the fairway. With stunning courses, luxury resorts, and solid infrastructure, it’s quickly becoming a favourite for corporate events and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. And let’s be honest—golf might be the ultimate way to turn a work trip into something memorable.

Picture this: a company retreat at a five-star resort with ocean views, where your next meeting is just a short stroll from the first tee. Whether you’re in the sunny Algarve or the stylish coastlines near Lisbon and Cascais, Portugal nails the balance between getting things done and truly unwinding. Many golf resorts come fully loaded with conference rooms, breakout spaces, and upscale accommodations—perfect for productive mornings and relaxed afternoons on the course.

Golf and Business for Good

But let’s not forget the fun part. Golf is a fantastic icebreaker—ideal for team bonding or connecting with clients in a laid-back setting. Think friendly tournaments, swing clinics with a pro, or a chill nine-hole game to wrap up the day. And when the sun sets, wine tastings, fantastic food, and spa sessions ensure everyone enjoys every minute.

Looking to make it all happen smoothly? That’s where Tee Times Golf Holidays comes in. We know Portugal’s golf scene like the back of our hand. With years of experience with the best golf packages and access to top courses and resorts, we can take care of everything—from tee times to transfers and activities to that final gala dinner—all tailored to fit your company’s vibe and goals.

Incentive travel should inspire and connect people—and in Portugal, with the help of the right partner, that’s exactly what it does. Golf and Business, meeting pleasure. Now, go hit that perfect drive. We are here to help you make the best decision.